Privacy policy
Last updated: 4 November 2026
Who we are
SWAO Jewels is responsible for the personal information described in this notice.
Address: 139 Station Road, Portsmouth, PO3 5BQ, United Kingdom
Email: support@swaojewels.co.uk
Telephone: +44 7882 522361
Information we collect
Depending on how you interact with us, we collect contact details, billing and delivery addresses, order information, customer service correspondence and relevant technical information about your use of our website.
Payment information is processed by the payment providers available at checkout. We receive the transaction information needed to manage your order.
Why we use your information
We use personal information to:
- Process payments, fulfil orders and handle returns under our contract with you.
- Meet legal obligations, including applicable accounting requirements.
- Maintain security, prevent fraud and manage customer enquiries where necessary for our legitimate interests.
- Send optional marketing communications when you have consented.
- Use optional tracking technologies where you have given the necessary consent.
You can unsubscribe from marketing at any time without affecting order-related communications.
Sharing information
We share information where necessary with Shopify, payment processors, delivery providers, relevant service providers and professional advisers. We may also disclose information where legally required.
If we introduce advertising or analytics providers, we will update this notice and our cookie information before using them.
International transfers
Some service providers may process information outside the UK. Where required, we use an applicable adequacy arrangement or appropriate contractual safeguards. Contact us for information about the safeguards relevant to your data.
Retention
We keep information only for as long as necessary for the purpose for which it was collected, including applicable legal obligations.
Before publication, insert the confirmed retention periods or clear criteria for order records, enquiries, marketing records and consent logs.
Your rights
Depending on the circumstances, you may request access, correction, erasure, restriction or transfer of your personal information, or object to particular processing. You may withdraw consent where we rely on it.
Contact support@swaojewels.co.uk to exercise your rights.
You may also complain to the Information Commissioner’s Office.
ICO guidance requires the notice to reflect actual processing, lawful bases, recipients and retention arrangements. ICO